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HML’s Think Before Plastic initiative wins UFI Sustainable Development Award 2019

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  • HML’s “Think Before Plastic” logo
  • Logo of UFI Sustainable Development Award 2019


(19 June 2019)       Hong Kong Convention and Exhibition Centre (Management) Limited (“HML”), the professional private management company responsible for the daily operation of the Hong Kong Convention and Exhibition Centre (“HKCEC”), wins UFI Sustainable Development Award 2019 for its plastic reduction initiative “Think Before Plastic”.  

The UFI Sustainable Development Award 2019 is organised by UFI – The Global Association of the Exhibition Industry, recognising effective and innovative communications approach which successfully engaged the target audience and led to provable changes in behavior towards environmental protection. 

Under the “Think Before Plastic” initiative, HML has successfully eliminated the use of 883,000 pieces of disposable plastic cutleries, 176,500 disposable plastic straws and 67,100 disposable plastic meal boxes within the first 6 months after the campaign launch in July 2018.

An extensive communication campaign was conducted to engage event organisers, exhibitors, contractors, visitors and restaurant guests, including an animation video that has reached over 220,000 Facebook users.  A creative competition for neighbouring school students was organised to further promote a plastic-less lifestyle.

Ms Monica Lee-Müller, HML’s Managing Director, said, “Sustainability is one of HML’s guiding principles.  HML strives to be at the forefront of a greener event industry.  We are proud to have taken this bold step forward and are delighted for the achievements that we have accomplished together with staff members and stakeholders.

“Receiving the UFI Sustainable Development Award from the world’s leading industry association is a strong endorsement of our commitment to environmental protection, and recognition of our effective communication campaign on disposable plastic reduction. This encourages us to continue our efforts. I’d like to call upon all in the exhibition industry to play an active role and make a greater impact together” she added.  

HML’s “Think Before Plastic” initiative has also been recognised in the new report and online database launched by UFI to track initiatives and projects in the exhibitions business globally that pay into the Sustainable Development Goals of the United Nations (UNSDGs).

Notes to editors:

About the Hong Kong Convention and Exhibition Centre
This award-winning 306,000 sqm building, first opened in 1988, offers 91,500 sqm of rentable space. An iconic Hong Kong landmark, the Hong Kong Convention and Exhibition Centre (‘HKCEC’) is located on a prime waterfront site in the central business district of Hong Kong.  It is owned by the Hong Kong SAR Government and the Hong Kong Trade Development Council.

About Hong Kong Convention and Exhibition Centre (Management) Limited
Hong Kong Convention and Exhibition Centre (Management) Limited (‘HML’) is a professional private management and operating company responsible for providing day to day management for the HKCEC, where it oversees administration, marketing, booking, scheduling, event co-ordination, maintenance and security.  It also manages food and beverage operations at the HKCEC, including restaurants and catering services.  HML provides world-class services for users, visitors and guests of the HKCEC, a venue which has been consistently awarded the title of ‘Best Convention and Exhibition Centre in Asia’ by leading industry professionals.  Over 1,000 events are held at the HKCEC every year, including exhibitions, conferences, corporate meetings, entertainment events, seminars and banquets.  These events contribute significant economic benefits to the city, and help raise the international image of Hong Kong.

HML is a member of NWS Holdings Limited.  NWS Holdings Limited ("NWS Holdings", Hong Kong stock code: 659) is the infrastructure and service flagship of New World Development Company Limited (Hong Kong stock code: 17).  It has diverse businesses and investments predominantly in Hong Kong and Mainland China, comprising toll roads, environmental management, port and logistics facilities, rail container terminals, commercial aircraft leasing, facilities management, healthcare services, construction and public transport. Please visit for details.

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