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First exhibition in HKCEC in 2021 reinforces value of face to face events

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  • HML welcomed its first trade exhibition in 2021 with good attendance.
  • Stringent preventive measures and social distancing were practiced at HKIDEAS.
  • The three-day HKIDEAS provided an opportunity for thousands of dental professionals to exchange industry intelligence and insights face-to-face.
  • Dr Century Tsang, President of Hong Kong Dental Association cum Honorary Chairman of Organising Committee of HKIDEAS (middle); Dr Michael Mui, Chairman of Organising Committee of HKIDEAS (right); and Ms Monica Lee-Müller, Managing Director of HML (left)


(8 February 2021) The Hong Kong Convention and Exhibition Centre (“HKCEC”) welcomed the Hong Kong International Dental Expo and Symposium (“HKIDEAS”) during 22-24 January, the first exhibition in 2021. With average daily attendance of over 3,000 dental professionals, the three-day event is the first trade exhibition in Hong Kong since the fourth wave of COVID-19 hit the city in late November 2020.  Stringent preventive measures were implemented by the organiser and the venue.  The success of the event reinforces the irreplaceable value of physical events. 

HKIDEAS is an annual recurrent event at the HKCEC and the August 2020 version was postponed due to the pandemic.  Exhibitors, visitors and delegates were thrilled to get together physically after the long wait.  Ms Kanas Ng, Associate Sales Director of iTero, Hong Kong & Taiwan, one of the exhibitors, was excited, “We are eager to participate in HKIDEAS and promote our products at one of the biggest events in the dental industry.  With all the comprehensive preventive measures implemented by the event organiser and venue, we feel safe and sound.”

Dr Century Tsang, President of Hong Kong Dental Association cum Honorary Chairman of Organising Committee of HKIDEAS, was happy with the outcome and attendance, “Thanks to the support from Hong Kong Convention and Exhibition Centre (Management) Limited (“HML”), we are excited to host the physical expo and symposium successfully at the HKCEC to allow face-to-face interactions and exchange of ideas among our members.”

Ms Monica Lee-Müller, Managing Director of HML, confident with the long term positive growth of the industry, pledges to stride ‘Onwards and Upwards’ in the New Year, “The well-attended exhibition is a great kick-start of 2021.  It clearly demonstrated strong demand for physical events and assured us that physical events cannot and will never be replaced.  We are committed to work closely with organisers to implement stringent preventive and social distancing measures to enable events to be held safely.  We will also continue our investment in facility renovation and the construction of 5G network.  We are fully geared up to welcome events and visitors back to the HKCEC once they are ready.”

HKIDEAS featured 23 parallel sessions and four workshops, which incorporated live video conferencing.  It was well attended by industry professionals from Hong Kong, China, UK, USA, Japan, Singapore, Malaysia, Taiwan and Lebanon, sharing latest clinical insights and international intelligence.

About the Hong Kong Convention and Exhibition Centre
This award-winning 306,000 sqm building, first opened in 1988, offers 91,500 sqm of rentable space. An iconic Hong Kong landmark, the Hong Kong Convention and Exhibition Centre (‘HKCEC’) is located on a prime waterfront site in the central business district of Hong Kong.  It is owned by the Hong Kong SAR Government and the Hong Kong Trade Development Council.

About Hong Kong Convention and Exhibition Centre (Management) Limited
Hong Kong Convention and Exhibition Centre (Management) Limited (‘HML’) is a professional private management and operating company responsible for providing day to day management for the HKCEC, where it oversees administration, marketing, booking, scheduling, event co-ordination, maintenance and security.  It also manages food and beverage operations at the HKCEC, including restaurants and catering services.  HML provides world-class services for users, visitors and guests of the HKCEC, a venue which has been consistently awarded the title of ‘Best Convention and Exhibition Centre in Asia’ by leading industry professionals.  Events at the HKCEC, including exhibitions, conferences, corporate meetings, entertainment events, seminars and banquets, contribute significant economic benefits to the city, and help raise the international image of Hong Kong.

HML is a member of NWS Holdings Limited. NWS Holdings Limited (Hong Kong Stock Code: 659), as the diversified industries flagship of New World Development Company Limited (Hong Kong Stock Code: 17), invests and operates a wide range of businesses predominantly in Hong Kong and across Greater China. Our core businesses include toll roads, commercial aircraft leasing, construction and insurance, while we also manage a strategic portfolio spanning sectors from environment, logistics to facilities management. Please visit for details.

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