Creative Minds Come Together
The second edition of MarketingPulse, a business-driven regional conference for marketers and brands, took place at the HKCEC in March, leveraging on Hong Kong’s reputation as a creative trendsetter. The high-powered event featured more than 50 globally renowned marketing executives, advertising gurus and digital marketing experts from nine countries and regions who examined brand promotion strategies, shared success stories and offered practical marketing insights. Over 1,400 professionals and strategists from brands, advertising and PR agencies, social media platforms, media and brand consultants attended.
Topics explored included innovative brand management, ground-breaking brand campaigns, the influence of Mainland China’s Generation Z, eSports marketing, influencer promotion tactics, the social value of brands, and the latest digital marketing strategies. As well as benefitting from content defining new marketing strategies, participants also enjoyed networking opportunities designed to connect people and catalyse ideas.