06 - 08/07/2018
A taste of perfection
Baking has taken the world by storm in recent years, with interest in baking at home rising like a perfectly-created pavlova. Tapping into the growing appeal for this pastime is the Hong Kong Bakery Carnival, the first-ever public bakery show to be held in Hong Kong. The very practical nature of the subject meant that many of the attractions on offer were suitably hands-on, with a number of bakery workshops and parent-child experiential activities taking place over the three days of the show.
Other attractions included competitions as well as cultural promotions, entertainment, brand displays, food tasting and on-site demonstrations, including by celebrity chefs. This show was a large-scale event that attracted bakery industry professionals as well as members of the public, and so helped to extend trade promotion services in response to growing industry demand.