Undisputed king of the tenors, Luciano Pavarotti lived up to his legend when he brought his Hong Kong audience to its feet to applaud his performance in the Centre's Hall 3 on 27 June 2001.

Making his first appearance in Hong Kong since 1990, and after singing with Placido Domingo and Jose Carreras in Beijing's Forbidden City, Pavarotti thrilled the 7,600-strong audience with a programme of celebrated arias and some duets with American soprano Cynthia Lawrence.

If you thought you had experienced everything worth seeing and doing in Hong Kong, think again. With support from local communities, the Hong Kong Tourism Board (formerly Tourist Association) has been busy promoting the lesser-known special characteristics of each of the territory's 18 districts - whether it be unique festivals, some special event or a cherished piece of heritage.

The City of Life - Hong Kong is it! promotion is also designed to give residents pride in their home and to foster a hospitality culture so that visitors will always feel welcome. Enjoy!

After extensive research both at home and abroad, the Hong Kong Special Administrative Region Government has launched an international branding of Hong Kong as 'Asia's World City'. This reflects the city's unique position as a natural gateway to new economic opportunities in Mainland China and the rest of Asia.

The visual identity is a modern interpretation of a dragon incorporating the letters H K and the Chinese characters for Hong Kong. This dual expression symbolises a blend of East and West that characterises Hong Kong, while the dynamic lines capture Hong Kong's passion to be daring and innovative.