Customers of corporate events will receive an electronic questionnaire the next day their event finishes. This feedback will be automatically directed to management for evaluation and follow-up, and will be incorporated in our monthly customer survey process. We find the
e-questionnaire a good medium for collecting customer suggestions for improving our services; in addition, positive feedback always provides a great source of staff encouragement and motivation. Customers of major events are invited to attend post-event critique or focus group discussions to express their opinions.